From 08-10 September, Orchestra Brasil, a project to encourage exports, promoted by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will support the participation of Sulpen in Expo Nacional Ferretera  Guadalajara. This is the fifth participation of the project in the event that is considered Mexico’s most important fair of  hardware, electrical supplies and construction material for the woodworking industry.

The last show of the fair that has been held since 1989 featured approximately 1,300 exhibitors from Americas, Europe and Asia. There were more than 85,000 visitors from 30 countries. This year, the exhibition area will total 52,000 m2. The second largest economy and population in Latin America, Mexico has a thriving furniture industry, and is also one of the largest importers in the world of inputs used by the industry. Its economic growth totaled 2.5% in 2015 and the forecast for this year is 2.4%. The country is a target market for the Orchestra Brasil Project and one of the ten main importers in the world of products exported by the member companies.

Sulpen, a leading manufacturer of finishing products in Latin America, will take advantage of its exhibition space at Expo Ferretera to launch its Nanomadeira adhesive internationally, featuring nanotechnology in addition to its products for furniture repair. The company provides a wide range of products for cabinetmakers and has sales representatives in Mexico, which will be extended after its participation in the fair.

About the Orchestra Brasil Project:

The Orchestra Brasil Project has been carried out since 2006 promoting the competitive inclusion of suppliers to the woodworking sector in the international market. To achieve this goal it promotes market research, missions to prospect markets, individual actions, Buyer’s Projects, Seller’s Projects and Image Projects, in addition to taking part in major world trade fairs. Currently, Orchestra Brasil comprises 59 manufacturing companies. The priority markets for 2016 are South Africa, Argentina, Bolivia, Chile, Colombia, the United States, Mexico, Peru, Turkey and Vietnam.