Fictitious characters have had success in the hallways of Movelsul. Some companies, such as Perfecto from Paraná, a mattress manufacturer, brought a bear called Perfecto, the company’s mascot, to call the attention of the 35,000 visitors expected to visit the event until Friday. Who has been stealing hearts, however, is the princess working at Pura Magia booth, a manufacturer of furniture for children based in Arapongas, Paraná. Uess Kelin, a 19-year old top model from Caxias do Sul with long blond hair and blue eyes wears a puffy pink dress that enhances her royal features. The company’s two main products are the Princesa Star and Belli lines, which Kelin represents properly as witnessed by the trade fair visitors who line up to take pictures with her.   In the outdoor area of Movelsul, companies that are not exhibiting at the show are also using characters to advertise their products and services. This afternoon (March 27), Marilyn Monroe, Charles Chaplin and two pirates were circulating the entrance hall of the pavilions.