This week, João Paulo Pompermayer, the president of Movelsul 2012, will visit three offices of major media agencies in São Paulo to promote the fair, which begins on March 26, in Bento Gonçalves. Pompermayer will be accompanied by Renato Meirelles, director of Data Popular, the agency that conducted a survey of the profile and purchase power of the emerging segment of the country, which already accounts 52% of the population. Folha de São Paulo and Valor Econômico newspapers and Exame magazine will receive information about the event during the meetings. In addition to detailing the survey and  the new features of the 16th edition of Movelsul, the meetings will provide the press with data about the furniture industry, which seeks sustainable growth in 2012.