Movelsul Brasil will have Corporate Meetings

The great new feature for Movelsul Brasil 2020 will be an entire pavilion redesigned for great business: a space for Corporate products, Technoretail, Design and Decor. Located in Pavilion F, this area will offer solutions of several levels to the visitors of the fair. Besides the exhibition, the fair will organize meetings between exhibitors and buyers of corporate furniture, investors and specifiers of this segment

The Movelsul Corporate Meeting will bring together specifiers of five segments of corporate furniture and exhibitors at the fair. These meeting opportunities will be aimed at manufacturers of furniture for offices, hospitals, POSs, hotels and stores/franchises. Some 10 to 20 buyers with high business potential specifically for these segments will be invited. A total of 300 domestic and 100 foreign shopkeepers will be brought to the show with expenses paid by the fair.

The president of Sindmóveis and Movelsul Brasil, Vinicius Benini, points out that diversification will be the highlight of this edition of the fair. “While planning the fair, we worked hard to attract new exhibitor profiles. For example, in addition to large-scale companies, we seek to approach interior design companies and design studios. The result is an excellent number of companies debuting or returning to Movelsul Brasil in 2020 – newcomers account for 40% of the exhibitors up to this date”, he says.

The exhibition area of the fair will consist of five pavilions totaling a 30,458 m² area. With the new format, pavilion F will feature three specific segments: custom-designed furniture, interior design and retail solutions, including technology, logistics, management and credit.

Sponsored by Sayerlack, Movelsul Brasil 2020, the largest furniture fair in Latin America for shopkeepers and importers, will be held from March 16 19, 2020, at Parque de Eventos in Bento Gonçalves. Some 250 exhibitors are expected to show high-end interior design products, besides custom-designed and corporate furniture.

More about Movelsul Brasil

Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.

Movelsul Brasil is held every two years, bringing together exhibitors of products for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, living and dining rooms in addition to home appliances, rugs, upholstery and mattresses. The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.