Bento Gonçalves and Parque de Eventos are making the final preparations for Movelsul Brasil 2018. Next Monday, March 12, the gates of the largest furniture fair in Latin America will be opened to shopkeepers and importers featuring  246 exhibiting companies expecting the resumption of the performance of the furniture industry. This number represents 5% more than in the last show held in 2016. Approximately 30,000 professional attendees are expected to visit the show, totaling 50 nationalities.

The four-day show together and a series of concurrent projects will further boost business, such as the Buyer’s Project, with meetings focused on exports, and the Retail Project, which has challenged the exhibiting companies to develop specific products for the demands of Brazilian shopkeepers. Relevant topics for the furniture industry will be highlighted during the first Movelsul Brasil Forum, when the new retail models will be discussed in the three-day event of guest lectures.

The president of the fair, Edson Pelicioli, points out that Sindmóveis believes that Movelsul Brasil is the opportunity for the economic resumption of the furniture industry. "All economic sectors went through difficulties last year and we confronted delicate moments while planning the fair. In the face of all this, we are extremely pleased to start the fair having sold 100% of the available exhibition area", he says.

The governor of Rio Grande do Sul, José Ivo Sartori, has confirmed his presence at the fair official opening ceremony on March 12 at 2:30 pm. Sponsored by Sayerlack and Banrisul, Movelsul Brasil has been held since 1977 by Sindmóveis Bento Gonçalves. The 21st show will have companies exhibiting furniture for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, living and dining rooms, in addition to rugs, upholstery and mattresses.

Concurrent events held during the fair

# Buyer’s Project

Betting on the optimism of the furniture industry in relation to the international market, Movelsul Brasil is preparing the largest Buyer’s Project of its history for 2018. There will be 50 foreign shopkeepers and distributors invited to negotiate with approximately 120 Brazilian companies and designers in business meetings held during the fair. The initiative is supported by Apex-Brasil through two sector-based projects: Brazilian Furniture by Abimóvel and the Raiz Project by Sindmóveis.

# Retail Project

A unique initiative that challenged exhibitors to develop products signed by designers that meet the specific demands of the domestic retailer trade. Approximately 50 new products will be presented during the fair. In order to list these demands for innovation, product type and sales appeal, the Sindmóveis team conducted a qualitative research surveying some of the main store chains that buy from the furniture companies that exhibit at Moveslsul Brasil.

# Salão Design Award

The Salão Design Award, the largest product design award in Latin America, will present during Movelsul Brasil 2018 the finalists and the award-winning entries of this competition, which is celebrating its 30th anniversary organized by Sindmóveis Bento Gonçalves.

This year the competition had some changes in its regulations. The traditional categories have been replaced with awards in the first, second and third places for each class - Student, Professional and Industry/Retail. Three super-awards will also be given to the best products of this event.

On a daily basis, the Salão Design Award booth will also feature talks about design and innovation. The award is sponsored by Berneck and Interprint.

# Movelsul Forum: Reinventing the retail trade – All line consumption

The generation of knowledge for the woodworking industry will be highlighted during Movelsul Brasil 2018 by the Movelsul Forum. With the theme Reinventing the retail trade - All line consumption, the event will have lectures on March 13, 14 and 15, always from 9:30 a.m. to 12:00 p.m., at Centro Empresarial Bento Gonçalves (entrance at Parque de Eventos). There will be two lectures a day with limited vacancies. Free registration is available on the show website.

Confirmed speakers include Alberto Serrentino, vice-president and member of the decision-making body of the  Brazilian Retail and Consumption Society – SBVC; Ricardo Martinez Finger, from Netshoes Mexico; Salvatore Figliuzzi, German designer from Interprint; Felipe Pojo, from IBM Watson; Francisco Lumertz, from Selcon RH, and Fabio Freitas Jacques.

Service | Movelsul Brasil 2018

Furniture and accessories fair for shopkeepers and specifiers

When: March 12 – 15, 2018, 12 pm – 8 pm

Where: Parque de Eventos in Bento Gonçalves (Alameda Fenavinho, 481)

Free admission by registering. Open only to professional visitors (shopkeepers, sales representatives, architects, designers, interior decorators, importers, building professionals and the press)

For more information:

www.movelsul.com.br

www.facebook.com/movelsul.brasil

www.instagram.com/movelsulbrasil

www.salaodesign.com.br

www.facebook.com/premiosalaodesign

www.instagram.com/premiosalaodesign