The Raiz Project encouraging the internationalization of national designers and organized by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) and the Brazilian Trade and Investment Promotion Agency  (Apex-Brasil), initiates the exhibition of its traveling show in European embassies. The first stop takes place in Rome, Italy, from June 8 to July 1, bringing together 17 design studios:Noemi Saga, Sergio Fahrer and Jack Fahrer, NDT Design, Aristeu Pires, Paulo Alves, estudiobo

The Raiz Project encouraging the internationalization of national designers and organized by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) and the Brazilian Trade and Investment Promotion Agency  (Apex-Brasil), initiates the exhibition of its traveling show in European embassies. The first stop takes place in Rome, Italy, from June 8 to July 1, bringing together 17 design studios: Noemi Saga, Sergio Fahrer and Jack Fahrer, NDT Design, Aristeu Pires, Paulo Alves, estudiobola, Ronald Sasson, ITENS by Ana Neute, Jader Almeida, Leo Romano, Guto Indio da Costa, Marta Manente, Alessandra Delgado, Plataforma 4, Carol Gay, Cristiano Valle and Gustavo Martini. The project aims to establish a direct connection between designers, shopkeepers, manufacturers and investors so that they can have an increased participation in the licensing and distribution networks in the European market.

To inaugurate the exhibition, a seminar will outline an overview of the Brazilian design in the world, with the participation of Gilda Bojardi, editor of the Interni Magazine and specialist in the field, and the designers Camila Fix, of Panorama 4, and Gustavo Martini, members of the Raiz Project. The next stop of the show is the Brazilian Embassy in Paris, France in September, and in Stockholm, Sweden, in February 2018.

The Raiz Project was set up on the initiative of Sindmóveis and Apex-Brasil, institutions that aim to stimulate the participation and the strengthening of the Brazilian furniture designers abroad through customized strategic actions. The investment on the project in 2017 amount to US$ 500,000. The road shows are supported by the Ministry of Foreign Affairs.

About the Raiz Project

The Brazilian culture has international recognition and the designer furniture developed in Brazil has left its mark on the world's leading design circuits. Having this in mind, Sindmóveis and Apex-Brasil, through the Raiz Project, encourage the generation of business by designer studios that are ready to work internationally, especially in the North American and European markets.

Based on the action plan aimed at entering the international market, the Raiz Project intensifies positioning strategies in the foreign market, provides designers with  contacts and reports from commercial intelligence, promotes a bigger share of information and experience among the companies, conducts the promotion advancement and the entrance of furniture designers into the priority markets with all the required support and the segmentation of the group according to their level of internationalization.

The Raiz Project, established in 2012, is part of the Orchestra Brasil Project (carried out since 2006), a partnership between Sindmóveis and Apex-Brasil, aimed at the internationalization of suppliers to the Brazilian furniture industry. The design segment, included in 2012, was named the Raiz Project in 2014 as the result of the Design Challenge, an initiative developed throughout last year with the studios aiming to broaden their experience in the creation of products based on the view of a North American team. The new brand expresses the sum of cultures that nurtures the national creativity.

Sindmóveis Bento Gonçalves has been investing in design as a competitive advantage for the Brazilian furniture industry since 1988, when it established the Salão Design Award. Later, in 2007, Sindmóveis set up Casa Brasil, a trade fair exhibiting high-end furniture and complements that, in 2016, started to be held in São Paulo under a new name: High Design – Home&Office Expo.

la, Ronald Sasson, ITES by Ana Neute, Jader Almeida, Leo Romano, Guto Indio da Costa, Marta Manente, Alessandra Delgado, Plataforma 4, Carol Gay, Cristiano Valle and Gustavo Martini. The project aims to establish a direct connection between designers, shopkeepers, manufacturers and investors so that they can have an increased participation in the licensing and distribution networks in the European market.

To inaugurate the exhibition, a seminar will outline an overview of the Brazilian design in the world, with the participation of Gilda Bojardi, editor of the magazine Interni Magazine and specialist in the field, and the designers Camila Fix, of Panorama 4, and Gustavo Martini, members of the Raiz Project. The next stop of the show is the Brazilian Embassy in Paris, France in September, and in Stockholm, Sweden, in February 2018

The Raiz Project was set up on the initiative of Sindmóveis and Apex-Brasil, institutions that aim to stimulate the participation and the strengthening of the Brazilian furniture designers abroad through customized strategic actions. The investment on the project in 2017 amount to US$ 500,000. The road shows are supported by the Ministry of Foreign Affairs.

About the Raiz Project

The Brazilian culture has international recognition and the designer furniture developed in Brazil has left its mark on the world's leading design circuits. Having this in mind, Sindmóveis and Apex-Brasil, through The Raiz Project, encourage the generation of business by designer studios that are ready to work in the international market, especially in the North American and European markets.

Based on the action plan aimed at entering the international market, the Raiz Project intensifies positioning strategies in the foreign market, provides designers with  contacts and reports from commercial intelligence, promotes a bigger share of information and experience among the companies, conducts the promotion advancement and the entrance of furniture designers into the priority markets with all the required support and the segmentation of the group according to their level of internationalization.

The Raiz Project, established in 2012, is part of the Orchestra Brasil Project (carried out since 2006), a partnership between Sindmóveis and Apex-Brasil, aimed at the internationalization of suppliers to the Brazilian furniture industry. The design segment, included in 2012, was named the Raiz Project in 2014 as the result of the Design Challenge, an initiative developed along the last year with the studios aiming to broaden their experience in the creation of products based on the view of a North American team. The new brand expresses the sum of cultures that nurtures the national creativity.

Sindmóveis Bento Gonçalves has been investing in design as a competitive advantage for the Brazilian furniture industry since 1988, when it established the Salão Design Award. Later, in 2007, Sindmóveis set up Casa Brasil, a fair exhibiting high-end furniture and complements that, in 2016, started to be held in São Paulo under a new name: High Design – Home&Office Expo.