Brazilian suppliers in the furniture industry have increasingly technological manufacturing facilities, offering cutting-edge solutions to the global market. With this in mind, Orchestra Brasil—a project of the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—will host a Buyer Project with six importers from target countries for the sector: Colombia, Guatemala, and Mexico. From March 11 to 15, they will visit 20 companies located in São Paulo and surrounding areas, as well as the furniture hub of Bento Gonçalves in Rio Grande do Sul.

Ana Cristina Schneider, manager of Orchestra Brasil, highlights that the initiative will provide international buyers with a more comprehensive experience with the companies. “In addition to business meetings, we will conduct technical visits to suppliers from different segments. This closer interaction can make a significant difference in the importers’ decision-making, as they will see firsthand the unique aspects of our companies, not only in terms of technolo

PARTICIPATING COMPANIES IN THE ORCHESTRA BRASIL BUYER PROJECT HUBS Alternativa (RS); Giacomelli (RS); Tecbril (RS); Multinova (RS); Tramontina (RS); Lidear (RS); Lufati (RS); Projepack (RS); Promob (RS); De Toni (RS); Rometal (RS); Lamiecco (RS); SAS Plastic (RS); Arte Diamante (SC); Unesa (SC); Crippa (SP); Listone (SP); Portas Reck (SC); Renner Sayerlack (SP); Portas Barreto (GO).

ABOUT ORCHESTRA BRASIL

Conducted by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Orchestra Brasil carries out market studies; trade and prospective missions and Buyer Projects – in addition to providing opportunities to participate in the main global fairs of the sector, according to the profile and interests of the participating companies. Currently, over 70 Brazilian companies supplying inputs, components, accessories, chemicals, machines, tools, and software for the furniture chain are part of Orchestra Brasil. Those interested in joining the project can contact via email at international@sindmoveis.com.br.

ABOUT SINDMÓVEIS

Founded in 1977 to represent the furniture hub of the municipalities of Bento, Monte Belo do Sul, Pinto Bandeira, and Santa Tereza. The entity works to connect the ends of the chain so that the entire sector can develop consistently and with value propositions. This work is not limited to the Serra region, as projects such as the Movelsul Brasil fair, the Salão Design Award, and Orchestra Brasil (an export promotion project for suppliers of the furniture chain, supported by the Brazilian Trade and Investment Promotion Agency – ApexBrasil) make Sindmóveis relevant nationally and internationally.

ABOUT APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil conducts diverse commercial promotion actions aimed at promoting exports and enhancing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for Brazilian companies’ participation in major international fairs, visits from foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.