Mexico is a market with ample opportunities for Brazilian furniture industry suppliers to establish international partnerships. With this in mind, Orchestra Brasil – an export promotion project maintained by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) – will take 16 Brazilian companies to the Tecno Mueble 2023 fair, which will take place from August 16 to 19 in Guadalajara.

More than just generating international visibility for the brands involved in the project, Orchestra Brasil prepares participants to make the most of prospecting opportunities at the event. As explained by the project manager, Ana Cristina Schneider, a preliminary curation is done to bring companies with strategic profiles according to each international fair. “We will take suppliers of machinery, accessories, components, tools, raw materials, and software for furniture production with a high degree of affinity with the Mexican market. To ensure they are well-prepared for Tecno Mueble, we provide an overview of the main specificities and opportunities of the local sector, as well as give tips before the event and accompany them during the fair,” she explains.

The United States are Mexico’s main trading partners in imports, followed by Asian countries such as China, India, and Japan. Brazil holds an intermediate position but with strong potential to increase its presence. “Participating in Tecno Mueble is the starting point for Brazilian suppliers to expand their network of contacts, renewing and establishing new partnerships. Orchestra Brasil stands by these entrepreneurs, regardless of their degree of internationalization, so they can explore the best opportunities in the foreign market, taking the ‘made in Brazil’ label ever farther,” highlights Ana Cristina.

Companies from Orchestra Brasil that will be at Tecno Mueble 2023

Akeo (RS)
Alternativa Componentes (RS)
Crippa Máquinas e Equipamentos (SP)
Giacomelli – Indústria de Máquinas (RS)
Joelini Ind. de Produtos Plásticos e Metais (PR)
Lidear Máquinas do Brasil (RS)
LRB Indústria e Comércio de Produtos Químicos (RS)
Lufati Indústria e Comércio (RS)
Metalúrgica Basso (RS)
Wirutex (RS)
Portas Prontas Barreto (GO)
Projepack Máquinas para Embalagens (RS)
Renner Sayerlack (SP)
SAS Plastic (RS)
Serrabits Desenvolvimento de Software (PR)
Renna Componentes para Móveis (RS)

BOUT ORCHESTRA BRASIL

Conducted by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Orchestra Brasil carries out market studies; trade and prospective missions and Buyer Projects – in addition to providing opportunities to participate in the main global fairs of the sector, according to the profile and interests of the participating companies. Currently, over 70 Brazilian companies supplying inputs, components, accessories, chemicals, machines, tools, and software for the furniture chain are part of Orchestra Brasil. Those interested in joining the project can contact via email at international@sindmoveis.com.br.

ABOUT SINDMÓVEIS

Founded in 1977 to represent the furniture hub of the municipalities of Bento, Monte Belo do Sul, Pinto Bandeira, and Santa Tereza. The entity works to connect the ends of the chain so that the entire sector can develop consistently and with value propositions. This work is not limited to the Serra region, as projects such as the Movelsul Brasil fair, the Salão Design Award, and Orchestra Brasil (an export promotion project for suppliers of the furniture chain, supported by the Brazilian Trade and Investment Promotion Agency – ApexBrasil) make Sindmóveis relevant nationally and internationally.

ABOUT APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil conducts diverse commercial promotion actions aimed at promoting exports and enhancing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for Brazilian companies’ participation in major international fairs, visits from foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.