One of the fronts of Orchestra Brasil – a project by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) – is to provide opportunities for suppliers in the furniture industry to participate in sector events, connecting companies and importers from target countries for the segment. Following this perspective, Orchestra Brasil conducted international business rounds at Fimma Brasil 2023, an important global fair for the furniture chain, which took place from August 28 to 31 in Bento Gonçalves (RS).

Over four days of the event, 19 importers from eight countries negotiated directly with 51 Brazilian suppliers in the furniture industry, totaling around 500 meetings. Companies from segments such as machinery, accessories, components, tools, raw materials, among others, finalized US$ 750,000 in transactions during the event. For the next 12 months, the projection reaches around US$ 5 million.

Ana Cristina Schneider, manager of Orchestra Brasil, comments that the action was considered extremely satisfactory by the participants. “These rounds had a significant challenge because we had companies dealing with over 100 types of products, but it was possible to generate great opportunities in different categories. We are very aware of the importance of Orchestra Brasil because a single company would take much longer to identify and bring buyers,” she explains. “In addition to the operational team, we had the active participation of a committee composed of companies from various segments and an advisory board to select qualified buyers from strategic countries for the sector. It was certainly a very good screening, as there were business deals generated during the meetings,” she adds.

Regarding the origin of the importers, the business rounds of Orchestra Brasil at Fimma had the participation of buyers from Colombia, Mexico, Guatemala, the United States, the Dominican Republic, Peru, Bolivia, and Argentina (the latter invited by Movergs). “It is interesting to note that the Mexican market is emerging among countries. In addition to having a strong and growing furniture industry that demands solutions such as machinery, inputs, components, among others, Mexico has now imposed tariffs on Chinese products. This certainly expands opportunities for Brazilian suppliers,” Ana emphasizes.

For Clarissa Franco, international business analyst at ApexBrasil and manager of Orchestra Brasil, exportation is a tool for regional development. “It promotes economic growth and social transformation where companies are located. In this context, the Buyer Project conducted by Orchestra Brasil at Fimma aims to develop regional companies so that they can increasingly conquer international markets and increase their competitiveness both nationally and internationally,” she points out.

Companies that participated in Orchestra Brasil’s international business rounds at Fimma Brasil 2023

Afrente Plásticos e Metais (SP); Allparts Componentes (SP); Alternativa Componentes (RS); Alucast (RS); Arte Diamante (SC); Artecola (RS); Brasmacol (PR); Braspan (PR); Colina – Entalhes e Móveis (SP); Crippa Máquinas e Equipamentos (SP); Cruzeiro Papéis Industriais (SP); Effisa (SC); Farben (SC); Gerlucc (SP); Giacomelli – Indústria de Máquinas (RS); Grossl (SC); IMD Comércio de Móveis (RS); Impacto Doors (SP); Inmes (SC); Joelini (PR); Lamiecco Plásticos (RS);  Lidear (RS); LRB (RS); Lufati (RS); Mach CNC (SC); Cardenas (SP); Metalúrgica Basso (RS);  Metalúrgica De Toni (RS); MP Maquinapack (RS); Multinova (RS); Munhoz Acessórios para Estofados (SP); PCR – Artefatos de Borracha (RS); Placas do Brasil (ES); Pontta Tecnologia (SP); Portas Prontas Barreto (GO); Projepack (RS); Promob (RS); Renner Sayerlack (SP); Repinho (PR); Rochesa (PR); S A S Plastic (RS); Serrabits (PR); Tecbril (RS); Tecidos Fiama (SP); Tramontina (RS); Unesa (SC); Valmar Indústria e Manutenções (SC); Wirutex (RS); Zen Acessórios (RS); Plastibordo (RS).

ABOUT ORCHESTRA BRASIL

Conducted by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Orchestra Brasil carries out market studies; trade and prospective missions and Buyer Projects – in addition to providing opportunities to participate in the main global fairs of the sector, according to the profile and interests of the participating companies. Currently, over 70 Brazilian companies supplying inputs, components, accessories, chemicals, machines, tools, and software for the furniture chain are part of Orchestra Brasil. Those interested in joining the project can contact via email at international@sindmoveis.com.br.

ABOUT SINDMÓVEIS

Founded in 1977 to represent the furniture hub of the municipalities of Bento, Monte Belo do Sul, Pinto Bandeira, and Santa Tereza. The entity works to connect the ends of the chain so that the entire sector can develop consistently and with value propositions. This work is not limited to the Serra region, as projects such as the Movelsul Brasil fair, the Salão Design Award, and Orchestra Brasil (an export promotion project for suppliers of the furniture chain, supported by the Brazilian Trade and Investment Promotion Agency – ApexBrasil) make Sindmóveis relevant nationally and internationally.

ABOUT APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil conducts diverse commercial promotion actions aimed at promoting exports and enhancing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for Brazilian companies’ participation in major international fairs, visits from foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.