The Consumer in the New Brazil project, created in 2010 by Sindmóveis, will be introduced to Angolans during a business mission to Africa, held by Apex-Brasil, 21-30 November. The initiative of Sindmóveis is an incentive for entrepreneurs, designers and students to accept as true that popular furniture can be enhanced and valued through design. During Movelsul 2010, a house was built within the standards of the new Brazilian middle class, and furnished with  items featuring quality design, a project estimated at R$ 66,000.00, of which six thousand reais were used for furniture and decoration. The project will be introduced to the Angolan market, as a suggestion for the construction companies of the country to adapt to the local realities.