The main issues approached in the event will be how to attract the attention and meet the new demands of the consumer The digital revolution, the spread of a large daily volume of information and the increased power consumption are creating a scenario with lot of stimuli to the consumer, who is more and more demanding and seeking new experiences. Against this backdrop, the Furniture Industry Association of Bento Gonçalves (Sindmóveis) encourages the innovation and understanding of the new market requirements and holds the lecture "The Age of Experience", aimed at professionals in the furniture sector. Tiago Mattos and Philip Anghinoni, of Perestroika Creative School, are the guest speakers who will talk about different approaches to attract attention and stimulate the senses. The event will be held next Thursday, June 16, at Hotel Viverone (Rua Carlos Flores, 301 - Bento Gonçalves), from 7 pm to 9 pm. To register, e-mail estefani@sindmoveis.com.br or phone (54) 2102.6800.  The association has recently hired BOX1824, a research firm specializing in consumer and behavior trends - whose portfolio of customers includes Unilever, Nike, Itaú, Pepsico, Grendene and Fiat - to conduct a study on the design universe and show the ideal Casa Brasil to exhibitors. Another company that is conducting research for Sindmóveis is Seragini Design, consultancy firm specializing in brand identity, which is working to further strengthen the corporate image of the organization  aimed at its target audiences and to add value to the brand in the international furniture market.